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Users will soon have a fresh option that allows them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the company announced that it now features more than 1 thousand million AI-generated clips.

Testing and Rollout

This change is being tested over the coming weeks before a widespread release. This development coincides with a increase in AI content, spurred by recent video-generation tools.

AI Content on Other Platforms

Studies have shown that nearly one in 10 of the quickest rising channels on a popular video site only show AI-generated videos. A significant portion of this output is considered “AI slop”, a term for inferior, factory-style content that is typically illogical or surreal.

“We know from our community that a lot of users like content created using AI tools, from digital art to educational videos, and we intend to offer the community the power to see more or less of that, based on their own choices,” commented a platform representative.

Volume and Proportions

TikTok disclosed that there are now 1.3bn videos on its app identified as AI-generated. Overall, over 100 million media items are added to the app each day, making AI-generated material a limited portion of its overall inventory.

User Control Features

Members will be able to reduce or increase the level of AI-generated videos they see by opening the “manage topic” option in the app and selecting the AI content topic. Additional categories that can already be modified under the tool include politics, fashion, beauty, and dance.

AI Disclosure Rules

TikTok’s guidelines oblige users to label “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

Furthermore, the app will henceforth attach an AI-generated watermark to content produced via its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This action is designed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

TikTok is furthermore launching a $2m AI literacy fund for specialists and groups to create informative material about using AI responsibly. This program will benefit educational bodies focused on teaching computer science.

Content Safety Approach

The video-sharing app has defended its safety measures, amid discussion over proposals to lay off a large number of safety staff in Britain. The company is expected to cut a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.

A company official stated that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content before it is viewed by staff. TikTok stated a notable drop in disturbing and violent content seen by human moderators over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is why a extensive automated help is proving valuable work at speed.”