The Power Struggle For CNN Reveals How Dysfunctional American Media Truly Is.
Late Thursday, while unconfirmed reports spread about a shooting at Brown University, the network's Kaitlan Collins used social media, noting the confusion and guiding the public to her network’s 9pm newscast.
While CNN is certainly not a flawless news source, her words seemed accurate to many. It remains one of the organizations where one can locate fact-based and largely trustworthy reporting – especially during crises such as the one taking place near a New Hampshire storage facility.
A Vulnerable State Amid a Business Battle
Yet CNN, now 45 years old, finds itself in a uncertain situation as two huge media conglomerates compete for ownership of its parent company, Warner Bros Discovery.
Regardless of who wins, the future of CNN has become part of a high-risk game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.
“This is yet another example of the profound systemic issues with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a larger point.
“It gets presented as a corporate drama with key players as the main characters, but there is scant discussion of the common good,” Pickard said.
A Further Element: Political Influence
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has long portrayed as perhaps his primary “fake news” foe.
Think back to the cries of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is one reason why he seems to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to favor that company more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.
A Possibility of Further Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. That would be a welcome development to many at the network, but it’s far from a guarantee of stability. That setup could set up CNN for yet another acquisition. It never ends.
If you ask Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.
“Both acquisition attempts would be bad for the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Bigger Challenge and a Potential Solution
No matter the outcome regarding CNN, the larger issue endures.
“What we have now is a highly structure that undermines democracy, but we ought not succumb to a sense of powerlessness,” Pickard noted. Regulatory choices – from the 1930s and 1940s – helped to foster this profit-obsessed monster, and different policy decisions can fix it.
Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Reform is very unlikely now, but that is not to say it will be impossible forever.
Policies that support independent news organizations, aid local journalism, subsidize public media, and outlaw the accumulation of media power in very few hands are achievable – they are vital for a functioning democracy.
In the world of media ownership, larger is not superior. And news organizations such as CNN cannot be pawns in the newest merger game.